New York, NY In a strategic move to strengthen its market position and expand its creative horizons, Rag & Bone has acquired a majority stake in DEEP, the innovative fashion brand it launched just a few months ago. This acquisition underscores Rag & Bone’s commitment to innovation and sustainability, reinforcing its influence in the contemporary fashion industry.
DEEP, which debuted with much fanfare in New York City, has rapidly gained traction for its experimental designs and eco-friendly approach. The brand’s unique blend of functionality and artistry has resonated with a wide audience, prompting Rag & Bone to deepen its investment.
We are incredibly proud of what DEEP has achieved in such a short time, said Marcus Wainwright, co-founder and CEO of Rag & Bone. “Acquiring a majority stake allows us to integrate DEEP’s pioneering ethos more thoroughly into Rag & Bone’s overarching strategy.”
By acquiring a majority stake in DEEP, Rag & Bone aims to harness the creative synergies between the two brands. This move will facilitate a more cohesive development of innovative products, leveraging DEEP’s avant-garde design philosophy and Rag & Bone’s established reputation for quality and craftsmanship.
This acquisition is a natural progression for both brands,” Wainwright added. “It enables us to push the boundaries of contemporary fashion while staying true to our commitment to quality and sustainability.”
DEEP has distinguished itself with a strong focus on sustainability, using eco-friendly materials and ethical production practices. Rag & Bone plans to incorporate these practices more broadly across its operations, aligning with growing consumer demand for responsible fashion.
The acquisition is expected to bolster Rag & Bone’s market presence, attracting both existing customers and new demographics. The combined strengths of Rag & Bone and DEEP will create a powerful platform for launching innovative collections and expanding into new markets.
Looking ahead, Rag & Bone plans to continue expanding DEEP’s presence both domestically and internationally. This includes exploring new retail locations, pop-up stores, and collaborative ventures that can further elevate the brand’s profile.
Rag & Bone’s acquisition of a majority stake in DEEP marks a significant milestone in the fashion industry. By integrating DEEP’s innovative and sustainable approach into its broader strategy, Rag & Bone is poised to set new trends and reinforce its leadership in contemporary fashion. As DEEP continues to grow under Rag & Bone’s stewardship, the future looks bright for both brands.
