ADOR CEO Min Hee Jin has been accused of trying to sway the public before.
Koreaboo
During the feud between ADOR and HYBE, some of the details that shocked K-Pop fans were those that alleged CEO Min Hee Jin tried to manipulate public opinion.
According to Korean media, the parties involved were accused of disclosing confidential contract details between ADOR and HYBE and of sharing private information about artists, which could potentially harm their public image and personal safety.
This was believed to have been a strategic effort to encourage HYBE to relinquish its 80% stake in ADOR.
K-Pop Fans Disgusted By Min Hee Jin’s Alleged Method Of Manipulating Public Opinion
Now, netizens are accusing ADOR of using unsavory methods to show support for NewJeans.
On May 24, WWD Korea shared a post about NewJeans‘ Haerin‘s latest promotion with DIOR.
Usually, posts about idols and their brand deals can be expected to garner a lot of comments from fans hyping up the deal in order to boost engagement. However, a netizen pointed out that the comments on this post about Haerin mentioned member Hyein instead.
The comments appear to be repetitive, using the same combination of works in addition to the correct name. When clicking the usernames included in the screen caps, most have nearly empty accounts with no engagement.
A tweet with this information gained over 250 thousand views on X, with many accusing ADOR of using bots to sway public favo
so MHJ is still paying for bots … this time for support ?? 😭
the article is for haerin and the bots in the replies are saying hyein, a different member .. interesting pic.twitter.com/6yLJ14ztEG
— mini⁷ (semi ia) (@s7venwithyou) June 6, 2024
What it looks like when you’re late paying the bill on your media play. 💵
— Sean Lim (@theseoulite) June 6, 2024
MHJ bots didn’t get the memo with the right name… embarrassing 🤡💀
— daphne ⁷ | ⁿᵉᵛᵉʳ ˡᵉᵗ ᵍᵒ (@j_esperanza875) June 6, 2024
It does appear that bots, or fake accounts, are being used to make these comments; however, there is evidence that it is not necessarily ADOR’s doing.
When looking at the other post on WWD Korea’s Instagram page, even those not of K-Pop idols, similar comments can be seen using the same stilted compliments and language on the post of Haerin.
Bots often appear on accounts with large followings, meaning ADOR could have no involvement with this whatsoever.
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