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As the media industry is changing tack when it comes to artificial intelligence, with multiple content licensing deals being announced of late, Hollywood may be next.
Alphabet (NASDAQ:GOOG) (NASDAQ:GOOGL) and Meta Platforms (NASDAQ:META) have held talks with major Hollywood studios on licensing content for use in AI video generation software, Bloomberg reported, citing people familiar with the matter.
The tech giants, which are developing AI technology that can create scenes from a text prompt, have offered tens of millions of dollars to partner with studios.
Warner Bros. Discovery (NASDAQ:WBD) is reportedly interested in licensing some of its programs to train AI models, but not its entire library.
While Netflix (NASDAQ:NFLX) and Disney (NYSE:DIS) are not willing to license their content, they are interested in other types of collaboration, according to the report.
Microsoft (MSFT)-backed OpenAI has also held similar discussions on partnerships with Hollywood related to its upcoming AI video generator Sora.
Sora, Alphabet’s (GOOG) (GOOGL) Veo, and Meta’s (META) Make-A-Video are all being developed to help filmmakers create realistic scenes from text instructions.
The discussions come in the wake of major content licensing deals with news publishers and internet companies for training AI models.
While Hollywood studios are interested in leveraging AI to help cut costs, they are intent on protecting their content and creative partners. A major concern raised during last year’s Hollywood strike was the impact of AI on the work of writers and actors.
