Wolterk
General Mills (NYSE:GIS) announced on Tuesday that it has completed the acquisition of Edgard & Cooper.
Egard & Cooper was described as one of Europe’s leading independent premium pet food brands. Established in 2016, Edgard & Cooper is one of the fastest-growing and most-recognized independent pet food companies in Europe, with estimated 2023 retail sales of more than €100 million across 13 markets. With omnichannel distribution capabilities and a commitment to sustainability, the brand was noted to be delivering high-quality pet food to dogs and cats across Europe while reducing its impact on the planet.
Headquartered in Kortrijk, Belgium, Edgard & Cooper will be a separate operating unit under General Mills (GIS), led by its three founders. Financial results will be consolidated into General Mills’ (GIS) international segment.
General Mills (GIS) will fund the acquisition with cash on hand. Looking ahead, General Mills (GIS) expects the addition of the brand to further advance its Accelerate strategy, including the prioritization of its core markets, global platforms and local gem brands to drive sustainable, profitable growth, and top-tier shareholder returns over the long term.
